Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving a website to increase its visibility in search engine results like Google, Bing, or Yahoo. When people search for products, services, or information online, they usually click on the websites that appear on the first page of search results. SEO helps your website rank higher so that more people can find and visit it.
SEO is not just about adding keywords; it’s a complete strategy that focuses on content quality, website structure, user experience, and authority building. The main aim of SEO is to drive organic (non-paid) traffic, build trust with users, and ultimately generate more sales, leads, or brand awareness.